PR and marketing

Helping Members
Cylch Members are encouraged to use Cylch marketing services to help them with their promotional needs, from writing press releases and training to general media relations, marketing strategies and communications planning.

Members who have received assistance recently include Powys Zero Waste with it’s Powys Lottery initiative; the launch of the Torfaen Cleanstream Recycling depot and the production of press releases for a range of members.

Cylch encourages its members to take advantage of media and PR related training opportunities offered by itself or through its partner organization Wales Council For Voluntary Action (WCVA). Cylch is happy to organize training in this field for Members depending on demand.

Representation at other events
Cylch aims to attend or be represented at the majority of stakeholder events and exhibits as part of ‘Team Wales’ at the annual CIWM conference as well as attending other trade events and forums. Cylch maintains a presence at a number of public events including The Royal Welsh Show and The National Eistedfodd.

In terms of communicating with the general public Cylch is committed to it’s partnership with Waste Awareness Wales and relies, in the main, on it’s representation through the National Waste Awareness campaign.

Cylch’s Communication Manager is responsible for ensuring that Cylch is aware of and represented at the majority of stakeholder events.

If you would like to talk to Cylch about PR opportunities or if you would like Cylch to consider attendance at your event please - contact us.

Individual members also have access to online help and advice tips on a range of issues including how to write a media release, developing a marketing plan and basics in graphic design.

Page last updated: 9th March 2008